According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention ...

When did we start forgetting that creative media planning is better than simply buying everything as efficiently as possible?

For certain, overall TV dollars have hit bigger record levels. Key local TV station groups are benefitting, as swing states ...

Thirty percent of smartphone users worry about AI making decisions without their consent, according to a study by Stagwell's ...

The wine industry needs to demystify its product and make it more accessible. One effective strategy is to embrace occasion-based marketing.

“CBS Mornings” co-anchor Tony Dokoupil did a great job asking questions and author Ta-Nehisi Coates did a masterful job answering them in their interview September 30 on the CBS morning show.

Showing that ad fatigue negatively impacts viewers' purchasing decisions, a study found 61% of consumers are less likely to ...

The brand's new look follows a series of acquisitions and product rollouts, and is already featured across brand channels ...

Google Ads will implement a data-retention policy on November 13 that limits historical data access to 11 years.

In Q2 2023, 87% of all ad time on TV was viewed on cable or broadcast - with just 13.1% of TV ad time going to streaming ...

Utah officials plan to ask a federal appellate court to allow enforcement of a new law that would restrict social media ...

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