Things seem to be looking up for WPP: a new bespoke 'Team Starbucks' has won out in a US pitch for the coffee shop giant. Not ...

Brian Niccol, the company’s new chief executive, is aiming to improve cafe operations and focus more on selling premium ...

Starbucks has been pulling back recent promotions as it works to turn around the company under new leadership. Brian Niccol ...

CEO Brian Niccol said in a town hall that he wanted to re-emphasize the company’s positioning as a premium brand ...

Starbucks is reversing its recent push into frequent promos as new CEO Brian Niccol looks to re-establish the brand's upscale ...

Starbucks has named a bespoke WPP team as its U.S. creative agency of record, with plans to potentially expand the ...

Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...