Starbucks is reversing its recent push into frequent promos as new CEO Brian Niccol looks to re-establish the brand's upscale ...

Starbucks has been pulling back recent promotions as it works to turn around the company under new leadership. Brian Niccol ...

A tall cafe latte at Starbucks is $4.72 with tax, while the same drink clocks in at $5.25 at Giant’s kiosk. At Target, it’s ...

Brian Niccol, the company’s new chief executive, is aiming to improve cafe operations and focus more on selling premium ...

From mobile orders to becoming a hangout spot, Starbucks store employees are hoping Brian Niccol will take action on multiple ...

Workers at 500 Starbucks stores around the country have joined the Workers United union since late 2021, making it one of the ...

CEO Brian Niccol said in a town hall that he wanted to re-emphasize the company’s positioning as a premium brand ...

Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

Things seem to be looking up for WPP: a new bespoke 'Team Starbucks' has won out in a US pitch for the coffee shop giant. Not ...

Shares of Starbucks surged after Brian Niccol was announced as the new CEO earlier this year. Read more to see our ...

Starbucks customers are deserting the chain in their millions -  and a new report confirms one of their biggest gripes is ...

All in all, Starbucks has lost tens of millions of customers as sales and profits have slipped. That led to the ousting of CEO Laxman Narasimhan in August - to be replaced by Brian Niccol ...