The toothpaste aisle can be a confusing place, with a huge variety of claims touted on product labels.

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GPs are prescribing household goods as patients “struggle to afford toothpaste and shampoo”.

Similarly, Colgate has introduced select premium toothpaste variants at Rs 80, down from the previous lowest price of Rs 170. “The introduction of smaller access packs for premium products can help in ...

These prescriptions were for everyday “household and over-the-counter” items, including Colgate Total toothpaste, Ambre Solaire after-sun lotion and Neutrogena and Aveeno shampoos – not ...