That emphasizes the importance of choosing effective oral care products — they need to work overtime to compensate for any ...

“I use it after brushing and flossing, and I feel like my teeth are cleaner overall and my mouth feels more fresh.” Colgate’s rinse fights the bacteria that contributes to issues like ...

Legendary advertising writer Rosser Reeves created the "It Cleans Your Breath While It Cleans Your Teeth" campaign for Colgate, a product of the Colgate-Palmolive Company, in the early 1950s. Reeves, ...

Colgate-Palmolive ... night brushing habits among children. Children in school will be educated on the benefits of night brushing and they will pledge to brush their teeth every night.

With the user's permission, Colgate can examine and analyze consumer teeth brushing data to become even smarter about oral care, and in turn, create better and faster future innovations. The E1 ...