New research examining email marketing strategies across 23 businesses reveals a significant shift in effective email ...

You might've received a tailored email that makes you feel like the company knows you inside out. That's direct marketing in action. So, why bother with direct marketing? Let me share a little story.

Your social-media profile can be wiped out overnight—your email can’t. In case the constant back-and-forth 2025 TikTok ban ...

Our readers may recall a prior piece in which we discussed email marketing compliance, and a California statute which prohibits the sending of ...

If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup of the best software will help you on your way. I have tested 13 of the best email ...

The “SNL” alum appeared on Sunday in a 15-second spot for the web service company’s first Big Game ad in more than two decades.

Nowhere is this more true than with our email platforms at home and especially at work. “Email is the most common cyberattack vector for businesses,” a new cyber insurance report has just ...

Boost your email marketing with persuasive, psychology-backed strategies that ethically drive action. The post How cognitive ...

The best email hosting service helps make your brand look more professional and helps you keep things organized. Nothing says I'm not fully committed to my business like receiving an email from ...