Beyond Likes and Shares — How to Leverage Influencer Partnerships in the New Era of Social Media
Social media is evolving, and traditional marketing tactics are no longer enough. Learn how to leverage influencer ...
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How influencer marketing became an essential marketing channel
With or without TikTok, influencer marketing will live on because it's built on platforms where buyers spend their time. The ...
Sprout Social launches rebranded influencer marketing platform
Sprout Social (SPT) announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing. Almost half of all ...
2025 Influencer marketing report: Trends and statistics for influencer marketing, UGC, and the creator economy
Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.
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Are brand employees the new influencers?
Forget the era of hyper-polished influencers and #sponsored saturation, brands have found a new, more authentic voice: their ...
Sprout Social Launches Rebranded Influencer Marketing Platform, Preparing Brands for the Next Generation of Social
Today, Sprout Social (Nasdaq: SPT), announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make ...
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Collabstr Unveils the 2025 State of Influencer Marketing Report: Trends, Insights, and Predictions for the Creator Economy
Market Growth: Influencer marketing is projected to grow 12.12%, reaching $22.2 billion by the end of 2025. Creator Economy Expansion: The global creator economy is forecasted to soar from $191 ...
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1 comment, thousands unfollow: How Ranveer Allahbadia’s controversy exposes the fragility of influencer marketing
The Ranveer Allahbadia controversy serves as a wake-up call for influencers. Being popular isn’t enough—responsibility ...
India’s stock market has an influencer problem
Meanwhile, the Trump tizzy continues with more tariffs on more products spurring all kinds of reciprocal actions and market ...
The Australian Influencer Marketing Council announces new beauty influencer marketing events
The Australian Influencer Marketing Council (AiMCO) is set to host its first-ever beauty influencer marketing events, ...
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2025 Influencer marketing report: Trends and statistics for influencer marketing, UGC, and the creator economy
Since 2022, Collabstr's annual report, which spotlights the trends and insights shaping the influencer marketing scene, has become a go-to resource for brands and creators alike. Backed by first ...