The Future Of B2B Tech Marketing: Moving From Awareness To Influence
The most effective marketing doesn't just attract leads; it guides them through the journey, builds trust and positions ...
Influencer Marketing Is Busting Through The Walls Of Social Media
The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the ...
50% of Unilever's ad spend will go to social media. Will an influencer-first strategy work?
In a major strategic pivot, its new CEO says it’ll spend half of its media dollars on social channels and work with 20x more ...
Hartford Business Journal4d
Social media influencers playing larger role in business marketing strategies
Six hours after a new restaurant in downtown Hartford, The Foundry, opened on Jan. 16, its tables were fully booked for the ...
Marketing Week4d
‘Brands are by default suspicious’: Unilever’s new CEO identifies influencer marketing as key pillar of strategy
Consumers are “much more discerning” about brands, claims Unilever’s new CEO, meaning the company is investing in ...
MakeUp HerStory: Toni Renee Is The Beauty Marketing Maven To Know
From Topicals’s eye mask phenomena to the rise of EADEM, Renee is the marketing mastermind behind beauty’s biggest startups.
Boost Your Influence: 7 Proven Strategies for a Powerful Personal Brand
You can boost your credibility and inspire others. Here are strategies to enhance your personal brand while boosting your career.
Marketing Dive4d
How cult brands like Crocs, Southwest see influencer marketing evolving
Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers.
FoodNavigator1d
Can Unilever’s CEO really ‘influencer’ sales higher?
Unilever CEO Fernando Fernandez will bolster influencer spending from 30% to 50% as he seeks to use 'real people' to grow ...
Olipop is Worth $1.8 Billion. Here's Its Influencer Marketing Strategy, Which Can Work for Any Brand
Early on, Olipop spread its budget across 10 smaller influencers instead of one high-profile deal. They asked for engagement ...
exchange4media2d
'Brands should set aside personal biases, use strategy in influencer selection'
A panel of marketing executives at e4m RetailEX 2025 delved into the evolving landscape of influencer marketing in retail. The discussion focused on how authentic content creation, strategic ...
Get your influencer content the attention it deserves with paid social
Why leave it to chance which eyes your UGC reaches? Erin Lavella of 160over90 explains why mixing organic and paid approaches ...