The most effective marketing doesn't just attract leads; it guides them through the journey, builds trust and positions ...

The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the ...

In a major strategic pivot, its new CEO says it’ll spend half of its media dollars on social channels and work with 20x more ...

Six hours after a new restaurant in downtown Hartford, The Foundry, opened on Jan. 16, its tables were fully booked for the ...

Consumers are “much more discerning” about brands, claims Unilever’s new CEO, meaning the company is investing in ...

You can boost your credibility and inspire others. Here are strategies to enhance your personal brand while boosting your career.

Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers.

Unilever CEO Fernando Fernandez will bolster influencer spending from 30% to 50% as he seeks to use 'real people' to grow ...

Early on, Olipop spread its budget across 10 smaller influencers instead of one high-profile deal. They asked for engagement ...

A panel of marketing executives at e4m RetailEX 2025 delved into the evolving landscape of influencer marketing in retail. The discussion focused on how authentic content creation, strategic ...

Why leave it to chance which eyes your UGC reaches? Erin Lavella of 160over90 explains why mixing organic and paid approaches ...