Our strategy for using email marketing to nurture leads and drive conversions revolves around personalization, value-driven content, and strategic automation. The goal is to build trust and guide ...

Choosing the right email marketing tool can make or break your e-commerce strategy, with Shopify Email offering simplicity ...

I have tested 13 of the best email marketing platforms and scored them accordingly after hands-on testing and running them through our custom rubric, which considers 31 metrics that SMBs would ...

One of the most important engagement metrics is the click-through rate (CTR), which measures how many recipients interact with links in your email. We’ll explain what CTR means in email marketing, how ...

In reality, the directive has a very soft approach to opt-in, allowing for several types of exemptions that make it possible to send marketing messages via email without having to first ask for ...

Discover the power of personalization in email marketing! Learn how to boost open rates and conversions in 2025.

The products may have looked as though they were created by a marketing company ... Cannon prefers to look at his click-through rate, which is also high: Of those who receive the email, 80% click ...