The Michigan football program unveiled the new Jordan brand FlyElite football on Tuesday to be used for the 2025 season. The ...

Under Hill, the brand has amped up the promise to grow women’s.

Mitchell & Ness, the premium sportswear and heritage brand, has unleashed the very first Hardcood Classics Authentics Carmelo ...

The sportswear industry is on the rise, fueled by surging fitness trends, growing demand for stylish activewear, and ...

Nike on Tuesday announced a new brand in partnership with the influencer Kim Kardashian’s Skims, giving the company’s stock ...

Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear ...

NikeSKIMS will debut its first collection in the United States this spring, available online and in select retail locations, ...

Today’s Livv Pro owe a big hat-tip to Beats. The choice of headband materials, the design of the hinges and sliders, and the way the headband seamlessly transitions into the earcup housing, all scream ...

With a U.S. CEO in place, the affordable French eyewear brand is eyeing a brick-and-mortar presence in the U.S. by 2026.

A WWE titleholder thought twice about appearing on Logan Paul's podcast. Paul, a superstar on the Monday Night Raw brand, is ...

If Sherrone Moore and his staff can make a strong impression during Cantwell’s visit, Michigan could position itself as a serious contender.

The world of college football is set to experience a revolutionary change with the upcoming EA Sports College Football 2025 ...