Fresh off her first Super Bowl commercial, Alix Earle is returning to Sport Illustrated’s Swimsuit Issue. The model and ...

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...

Where does this leave female athletes? Unfortunately, it leaves them in a position where market forces, rather than federal ...

Faced with limited access to official footage, Mail Sport leveraged TikTok’s organic features, crafting compelling content to ...

Founder and Head of Creative at sports content studio, Founder Creative, explores what happens when sports and brands collide ...

Despite entering his third decade of life, Jokic is putting together a career season in 2024-25. He's averaging a ...

Logo Brands Secures Exclusive Rights to Produce and Distribute University of Texas Tailgate Gear, Throws, and Sports Balls.

Sports were for him, not for me, and they felt diametrically opposed to my interest in makeup. Partnerships between beauty brands and women athletes are one part of ensuring that no young girls ...

Lafayette-based Spyder now has its third licensing partner in 12 years.The owner the new partner was picked to bring the ski ...

Chiliz Group, the leading blockchain provider for the sports and entertainment industry, is thrilled to announce that ...

Coca-Cola plans to use its top soccer marketing assets to attract younger customers to the 37-year-old Powerade brand.

Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear ...