GumGum launches the "Digital Advertising Pulse Check" to understand consumer sentiment around data-heavy identity ad-targeting.

Consumers frequently feel stereotyped by targeted ads, and are especially wary of targeting based on health and financial ...

An onslaught of campaign ads depicting the city as unsafe reopened old wounds, but it also gave leaders a chance to tout ...

In the realm of advertising and entertainment, where stories are told and images are crafted to resonate deeply with ...

A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful stereotypes that run rampant in society.

Nike aired its first Super Bowl ad in nearly three decades Sunday night and brought the mix of sports and culture its new CEO ...