Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes ...

Influencer marketing budgets are still expected to grow in the U.S., but the fate of TikTok’s future in the country, as well as economic uncertainty spurred by the Trump administration’s tariffs, ...

I’m just back from the tech and arts festival South by Southwest in Austin. TikTok was there: it held a private, invite-only ...

Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the journal Marketing Science ...

If you’ve been paying attention to what’s happening with TikTok, you might feel a little whiplash. One minute, TikTok is one ...

By partnering with a voice-over agency, businesses can significantly enhance their videos, making them more engaging and ...

TikTok is projected to achieve $32.4 billion in global ad revenue this year despite looming US ban concerns that put nearly $12 billion in advertising spend at risk.

TikTok Shop agencies are helping US brands break into Mexico in order to reach a fast-growing market and hedge against a ban.

I may be a little late to the party on this one, with Ramadan already underway. But if you’re looking to tap into the celebration this month, TikTok has published a new guide full of key insights to ...