Our strategy for using email marketing to nurture leads and drive conversions revolves around personalization, value-driven content, and strategic automation. The goal is to build trust and guide ...

A lot is going on this month. The U.S. elections are finally over, you’re knee-deep in organizing your Thanks/Friendsgiving and you’re executing on your holiday strategy. How you have time to ...

But in marketing often less really is more. Short and sweet email subject lines like “Products celebs are wearing” or “Deals ...

People love personalized messages from their favorite brands. If you want to incorporate personalization into your email ...

Here are three tips for effective cold emailing ... are the biggest challenges of cold emailing, Marshal Davis, an email-marketing expert and the founder of Ascendly Marketing in The Woodlands ...

Jim Rudall, head of EMEA at Intuit Mailchimp, shares 5 marketing tips for mid-market companies from 5 inspirational marketing ...

Email marketing continues to hold steady as an effective sales tool with strong ROI, even in a constantly changing marketplace. If you aren’t actively using it to support your business goals, there’s ...

Email marketing, social media posting ... Always have a backup. Here are some tips for getting the most out of automated marketing systems. Personalize messages. Even with automation, messages can ...