For the first time since he joined the company, Jiménez enlisted toothpaste chemists ... that automatically light up red when the brusher needs to slow down. Toothbrushes as we recognize them ...

HiSmile, an online direct-to-consumer brand specializing in brightly colored toothbrushes and equally eyeball-catching flavored toothpaste, is now making a Simpsons-themed toothbrush. While I ...