By opting out, athletes give up any potential benefit they would receive through the $2.8-billion settlement, but preserve their right to litigate over NCAA rules that have few commercial ...

It is possible that because these class-action suits will result in reshaping an industry too much too quickly, there is ...

Preparation of SBS and SBS/organoclays modified binder The SBS and SBS/organoclays MB samples were prepared by means of a high shear mixer (Silverson model L4R, at 2000 rpm ... were transferred into ...

Consumer Reports has no financial relationship with any advertisers on this site. The toothpaste aisle can be a confusing place, with a huge variety of claims touted on product labels. Companies ...

While most Americans pine for toothpaste-commercial-white teeth as much as we do symmetrical features or a thick head of hair, the desire for a brighter smile isn't just a matter of vanity. Research ...

Since the start of the current millennium, companies have been continuously upping their advertising game during the Super Bowl in hopes of catching people's attention. Over the last 25 years, some ...

The toothpaste aisle is a decision maker’s nightmare. Crest. Colgate. Sensodyne. Optic white. Total active prevention. Gum care. Sensitive pro-relief. 3D White. MaxFresh. Scope. This is the ...

Super Bowl commercials may have played a role in the dot-com bubble of 2000 with 14 companies airing ads during that year's big game. A look back at the 14 companies and where they are now.

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

For some fans, Super Bowl commercials are as big a part of the experience than the game itself. This year, prices for a 30-second spot got up to about $8 million in the weeks leading up to the game.

This year’s Super Bowl commercials went for easy laughs and nostalgia, largely steering clear of controversy and leaving the surprises on the football field, where the Philadelphia Eagles ...