Starbucks new CEO Brian Niccol to cut back on discounts and coffee promotions
Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back inflation-weary customers.
Starbucks scales back discounts as new CEO seeks turnaround
Starbucks has been pulling back recent promotions as it works to turn around the company under new leadership. Brian Niccol took over the helm in August.
Starbucks is scaling back discounts and promotions
The coffee chain is pulling promotional offers through its mobile app to get customers to pay full price for its coffees and teas.
Starbucks’ (NASDAQ:SBUX) New CEO Ends Discount Pricing
Brian Niccol, the new CEO of Starbucks ($SBUX), has ended discount pricing at the coffee chain. The Wall Street Journal is reporting that one of
Don't expect as many Starbucks deals this year under its new CEO
Starbucks is reversing its recent push into frequent promos as new CEO Brian Niccol looks to re-establish the brand's upscale, premium vibe.
Starbucks is quietly becoming a lot less generous amid high prices
Amid the harsh feedback, Starbucks rolled out discounts for its rewards members this summer, such as 50% off of one drink after placing an order through the company’s app. Starb
Starbucks is reportedly pulling back on discounts
The chain has been offering a series of discounts over the past year as it attempted to lure back customers. But the Wall Street Journal reports that new CEO Brian Niccol is ending that practice, opting to return to a positioning as a premium brand.
Starbucks Scales Back Discounts Under New CEO
Brian Niccol, the company’s new chief executive, is aiming to improve cafe operations and focus more on selling premium coffee while promoting seasonal drinks
Starbucks Is Cutting Back on Its Discounts and Special Promotions as It Seeks to Reinvent Its Image
The last few months of the year are a popular time for coffee chain Starbucks thanks to its famous pumpkin spice drinks and various peppermint- and gingerbread-flavored holiday offerings. But this year,
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Starbucks CEO Brian Niccol is erasing one of his predecessor's more curious moves
The coffee shop giant is pulling back on the discounts it has been using to get customers in the door this year. Those ...
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Starbucks is backing off its short-lived discounting strategy
CEO Brian Niccol said in a town hall that he wanted to re-emphasize the company’s positioning as a premium brand ...
Starbucks Shifts Strategy: Fewer Deals, More Focus on Quality Coffee and Holiday Favorites
Starbucks CEO scaling back on promotions, focusing on premium coffee & improving customer service. Stock down 0.24% premarket ...
Starbucks pulls back on some promotions as it preps for holiday rush
Starbucks Corporation ( NASDAQ: SBUX) is looking to take back some pricing by pulling back on promotions and discounts, ...