Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

Starbucks has been pulling back recent promotions as it works to turn around the company under new leadership. Brian Niccol ...

The coffee chain is pulling promotional offers through its mobile app to get customers to pay full price for its coffees and ...

The coffee shop giant is pulling back on the discounts it has been using to get customers in the door this year. Those ...

Brian Niccol, the company’s new chief executive, is aiming to improve cafe operations and focus more on selling premium ...

CEO Brian Niccol said in a town hall that he wanted to re-emphasize the company’s positioning as a premium brand ...

Starbucks is reversing its recent push into frequent promos as new CEO Brian Niccol looks to re-establish the brand's upscale ...

Starbucks CEO scaling back on promotions, focusing on premium coffee & improving customer service. Stock down 0.24% premarket ...

The chain has been offering a series of discounts over the past year as it attempted to lure back customers. But the Wall ...

The shift is part of new CEO Brian Niccol's strategy, which "emphasizes the company’s hallmarks of selling handcrafted, ...

Things seem to be looking up for WPP: a new bespoke 'Team Starbucks' has won out in a US pitch for the coffee shop giant. Not ...

Starbucks Corporation ( NASDAQ: SBUX) is looking to take back some pricing by pulling back on promotions and discounts, ...