Dr. Vivek Murthy said alcoholic beverages should carry cancer warnings to increase awareness that the drinks are a leading cause of preventable cancers.

Alcoholic drinks should carry a warning about cancer risks on their label, the U.S. Surgeon General said on Friday in a move that could signal a shift toward more aggressive tobacco-style regulation for the sector if adopted.

There are about 100,000 alcohol-related cancer cases and about 20,000 alcohol-related cancer deaths each year, according to the new report.