$1 ice cream and billionaire brother founders: Welcome to the biggest fast-food chain in the world
The chain, which has over 45,000 stores worldwide, has attracted customers with cheap ice cream and bubble tea.
This boba chain you’ve never heard of has more outlets than McDonald’s
Two decades ago, a modest snack stall in the middle of one’s China poorest provinces saw its business take off after selling cut-price soft serve for just 15 cents (1 yuan) per cone. Today, it has ...
Mixue reaps sweet gains as stock soars on HK debut
Mixue Group, Chinese mainland's largest fresh drinks producer by retail market share, made a strong debut on the Hong Kong ...
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Bigger Than McDonalds or Starbucks? #Mixue
Mixue Mixue Ice Cream and Tea has eclipsed McDonald's, Starbucks and Subway to become the largest food and ...
This Fast Food Chain Just Beat McDonald's as the Biggest in the World
Mixue Bingcheng, a budget-friendly bubble tea brand, now operates more outlets than McDonald’s or Starbucks worldwide.
Forget McDonald’s. This Chinese Fast-Food Chain Is Now the World’s Biggest.
It sells ice cream and sugary drinks for under $1. Its mascot looks like the love child of Frosty the Snowman and the ...
Analyst reveals largest challenge for Mixue after stellar market debut
Mixue shares rallied more than 40% on their Hong Kong debut. Longdley Zephirin expects Mixue to struggle with expansion into ...
Firm devt reflects growing capacity of county-level consumption: expert
The rapid development of these companies, which mainly targeted consumers in second- and third-tier cities, also demonstrated ...