Turo, a San Francisco-based company founded in 2010, operates differently from traditional car rental services.

Some say they only participate in the plunge once, but others see more people attend every year. "My friend... when he came down [from Vermont], he met me and said, 'Hey, you wanna do a polar bear ...

Woodland’s Polar Bear Plunge is becoming a New Year’s Day tradition for some families while others seem more intent on seeing ...

After a nail biter match with two overtimes, the Texas Longhorns beat the Arizona State Sun Devils 39-31 in the Peach Bowl ...