RXBar is countering traditional “New Year, New You” marketing messaging associated with New Year’s resolutions with a ...

With the rise of AI and the computing power of smartphones, the Intuit brand claims that doing taxes in person with a tax professional is outdated.

Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025.

The tech giant is planning to deploy millions of generative AI characters and have them pose as actual users on Facebook and ...

First there was greenwashing and rainbow-washing; now there’s nostalgia-washing, which can be just as detrimental for brands. The art of looking to the past to emotionally engage consumers in the ...

INVNT ®, the global leader in innovation-led brand storytelling, marks a year of transformative growth across international markets, delivering exceptional results for the world’s leading brands ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. There’s arguably no holiday tradition more beloved (or more ...

Women represented almost half of the 2024 Super Bowl’s viewers, making for a record-breaking increase in women viewership, according to the NFL. While it is possible, even a bit likely, that the big ...

P.F. Chang’s has appointed Sonika Patel as chief marketing officer, effective immediately, per information shared with Marketing Dive. She will report to the restaurant brand’s CEO and President ...

Electric vehicle manufacturer Lucid Motors launched a new brand positioning and campaign entitled “Compromise Nothing,” per details shared with Marketing Dive. The effort marks the automaker’s first ...

Orangetheory Fitness launched a new brand campaign platform entitled “Every Reason is the Right Reason,” according to a press release. The effort is the first under the group fitness company’s recent ...