Starbucks is reversing a push into frequent promos on drinks and snacks, The Wall Street Journal said.It's part of CEO Brian ...

CEO Brian Niccol said in a town hall that he wanted to re-emphasize the company’s positioning as a premium brand ...

Starbucks has been pulling back recent promotions as it works to turn around the company under new leadership. Brian Niccol ...

Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

From mobile orders to becoming a hangout spot, Starbucks store employees are hoping Brian Niccol will take action on multiple ...

Starbucks has acquired 23.5 Degrees, its largest UK franchisee, as part of a drive to improve customer experience. The deal ...

Workers at 500 Starbucks stores around the country have joined the Workers United union since late 2021, making it one of the ...

Things seem to be looking up for WPP: a new bespoke 'Team Starbucks' has won out in a US pitch for the coffee shop giant. Not ...

Starbucks Corp.’s new Chief Executive Officer Brian Niccol is wasting no time rearranging the company’s top ranks, undoing ...

Shares of Starbucks surged after Brian Niccol was announced as the new CEO earlier this year. Read more to see our ...

A tall cafe latte at Starbucks is $4.72 with tax, while the same drink clocks in at $5.25 at Giant’s kiosk. At Target, it’s ...

Brian Niccol, the company’s new chief executive, is aiming to improve cafe operations and focus more on selling premium ...