3 days ago · On March 14, Prada made a direct statement regarding the controversy, explaining that they had cut ties with the actor. We would like to inform you that after considering the severity of the issue, our collaboration with Kim Soo Hyun has been mutually concluded. The contract has been terminated. The decision came from headquarters. — Prada

1 day ago · Prada, which announced Kim Soo-hyun as a brand ambassador three months ago in December, said it has terminated its contract with the star. According to South Korean entertainment news site Soompi ...

3 days ago · In light of the mounting controversy, Prada's decision appears to be a strategic move to protect the brand's image. In response, Kim Soo Hyun 's agency, Gold Medalist, issued a statement denying ...

3 days ago · Prada has ended its partnership with Kim Soo Hyun.. On March 14, a representative from Prada Korea stated, “In consideration of the gravity of the issue, we have mutually agreed to terminate our ...

Italian luxury brand Prada has terminated its contract with South Korean actor Kim Soo Hyun amid allegations of an underage relationship involving the late actress Kim Sae Ron.

1 day ago · Just three months after his appointment as the global ambassador of Prada, actor Kim Soo-Hyun has been officially removed from his position. On Friday, March 14, 2025, Prada released an official statement confirming that they were cutting ties with the actor. "This decision was made at the ...

3 days ago · Italian luxury brand Prada has reportedly terminated its contract just months after tapping Korean star Kim Soo-hyun, who is currently in the center of the controversy involving him and the late ...

3 days ago · Prada has severed ties with South Korean actor Kim Soo Hyun, who is at the center of a quickly evolving controversy following the suicide of Kim Sae-ron, an actress he was romantically involved ...

3 days ago · Kim Soo Hyun faces backlash. Prada is not the first brand to seemingly drop Hoo Syun because a person on X posted a picture of an ad featuring the actor being taken down, writing, “Brand tears ...

2 days ago · Kim Soo Hyun, who was appointed as Prada’s brand ambassador in late 2024, was removed from his position after accusations surfaced that he had dated Kim Sae Ron when she was a minor.